Young people's drinking habits

  • Roca, David
  • Lázaro Pernias, Patrícia
  • González Quesada, Alfons
  • Universitat Autònoma de Barcelona. Grup de Recerca en Publicitat i Relacions Públiques
This table contains the coded data from the reception test linked to an experimental study on actual alcohol consumption among young people. This test was carried out for the research entitled "Brand name effects on alcohol counter-advertising behaviour". There are basic sociodemographic data of the subjects; data related to driving and data on drinking habits. The table also includes the opinion of the subjects after listen some advertising spots signed by different prescribers (Spanish Government Traffic Department (DGT), Alcoholics Anonymous (AA), Barna Beers (BB) or without attribution (control)). Finally, the data of the experiment on real consumption of alcoholic or non-alcoholic beverages are recorded, after listen to ads.
Proyecto: //